Can Fashion be a universal player in protecting the planet?

This phrase was said by Pharrell Williams- Musician and entrepreneur also said by Simone Cipriani, an amazing man that created and manages the Ethical Fashion Initiative of the International Trade Centre, which is a joint agency of the United Nations and the WTO. Who said it first? It doesn’t matter. This is a message that needs to be discussed.

Fashion plays a huge part in everybody’s lives. You wear it every day and for some people, it’s a status symbol or a statement of how much they have spent on clothes, or it’s a means of expressing their identity and who they are. We express who we are and what are our values by what we choose to dress. So, what are your values? Is it money? Is it peace? or maybe Is it respect?

Cheap fashion is really far from that. It may be cheap in terms of the financial cost, but very expensive when it comes to the environment and the cost of human life

Two areas of the fast fashion industry cause great contamination. The first is mass production. Depleting and abusing natural resources with pesticides and dyes and harmful chemicals and low salaries to be able to produce a humungous amount of fashion items at ridiculous rates. The second happens when the lifecycle of the product finishes or the unsold items end up in landfill or burnt. So much effort for nothing. Cheap fashion is definitely not cheap at all. We are all paying for it.

Realize the political power of your money and spend it with the brands you know are treating their workers and the environment in the best possible way

Yes. The message is that you are SUPER IMPORTANT. You are very powerful. And with great power comes great responsibility. Shop wisely. You can discover clothing that is both beneficial for the planet, for the workers and the society and that is just perfect for your style.

“There is no beauty in the finest cloth if it makes hunger and unhappiness” – Mahatma Gandhi.