Let's talk about ethical fashion!

Globalisation means that materials and labour can be purchased in different parts of the world where costs are very low. Also, industrialised methods of growing cotton mean that fabrics can be produced quickly and cheaply, and in very large quantities. These savings are passed on to the customer, meaning that high street fashion is available at increasingly low prices, and much of it is regarded as disposable.

However, Societal would argue that all this has a cost that we are not able to see on the price tag.

The fashion you wear reflects the culture in which you live, and is a salient reflection of a society’s most basic characteristics. If only in today’s postmodern world, the general public was aware of the power of branding and slogans, they would recognise these as the de facto method of social conditioning. The purpose of this is simply control.

Societal’s aim is to be more than a progressive clothing brand – but a call to action. One day, the alternative will become the norm. Try that on for a real change.

“When an industry doesn’t care about how people are treated, no consideration of sustainability is possible. You can’t just care about the environment and forget about the fair and ethical treatment of people.” — Simone Cipriani, founder of International Trade Centre’s Ethical Fashion Initiative

“What is ethical fashion? It’s a confusing term. Sometimes it’s easier to define by what it isn’t – and unfortunately that is most of what can be found on the high street. Unethical fashion means very very little transparency, accountability and knowledge of the supply chain. It means demands of very quick lead times and production turnaround. It means producers played off against each other. It means a wage that doesn’t even afford the worker an adequate salary for two meals a day.”— Safia Minney, fair trade fashion pioneer, author and founder of People Tree