Why Is Ethical, Sustainable Clothing Important?

What do you consider the most pressing problems in the world today? You might say the environment. As the demand for freshwater increases in the United States, we face potential price increases, water shortages for our wildlife, and many other consequences. According to the U.S. Energy Information Administration, one-third of American households struggled with their energy needs in 2015. We have also steadily generated more and more waste over the years, filling our landfills, not to mention a whole host of other environmental problems faced by the U.S. and the rest of the world.

Societal believes good fashion is as much about the maker as it is about the finished product. It’s about art, about connection & about sustainability.

When the connection between maker & customer is made, the brand is able to participate in the celebration of fashion as art.

Fashion is an industry that is putting increasing pressures on both our planet and people who make our clothes.

At core of many problems facing adult workers in the fashion industry is low pay. The industry as a whole is notorious for its low pay – indeed the pursuit of lower costs like wages for most major high street brands has driven fashion production to locate in low-income countries.

Did you know…?

The majority of workers are not paid enough for a decent standard of living. According to the International Labour Organization, around 35% to 40% of workers are not paid the legal minimum.

The problem is that they are traped in a cycle of poverty. Poor pay forces low income families to send children to work instead of into education, curtailing their future prospects of getting out of poverty.

So what can you do to help?

SPEAK OUT: We don’t want to put large retailers out of business. Instead, we want them, their workers, and our planet to thrive. So, why not ask your favourite shop to improve their carbon footprint, and how they treat their workers?

“Fast fashion is not free. Someone somewhere is paying” -Lucy Siegle.

As with other social and political statements through commercial art, eco fashion is a reaction to social and ecological conditions.” — Sass Brown, fashion educator and author